If you are even remotely connected to the world of copywriting, email marketing, or direct response, you have likely heard the name Ben Settle. For nearly two decades, Settle has been the abrasive, no-BS herald of “emailing like a human being.” But recently, a specific string of keywords has been buzzing through forums, ClickBank groups, and copywriting Slack channels: "Ben Settle email players 1 15 new."
5. The Curse of Professionalism Why "Dear valued customer" kills your bank account. Law #5 teaches the Settle F-bomb strategy (using profanity only when it increases conversion, not for shock value). ben settle email players 1 15 new
Ben Settle's Email Players a high-ticket, offline (print) monthly newsletter priced at $97.00/month that focuses on "infotainment" style email copywriting Unlocking the Vault: The "Ben Settle Email Players
: Settle frequently uses polarizing copy to filter his list—attracting "loyal new customers" while intentionally repelling "do-nothings". Multi-Media Integration The "Rented Land" Trap (and how to escape)
Authority Building: Establishing a unique voice that makes you a "welcome guest" in an inbox rather than a "persistent pest".
This is the most critical word. The email marketing landscape changed in 2024/2025 with Google/Yahoo deliverability updates (requiring one-click unsubscribe and spam rate thresholds below 0.3%). The "New" in this keyword suggests that Settle updated his classic "Players 1-15" framework to survive the new inbox wars.
1. The Anti-AI Manifesto Why generic ChatGPT emails go straight to Promotions. Law #1 states: If a bot wrote it, a bot will delete it.
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