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To qualify for this unofficial title, a piece of media must hit three benchmarks: That era is over
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: An American company known for manufacturing high-volume industrial fans and lights, which often leverages its unique name in creative advertising campaigns. Media Satire Big Ass Agency
The most famous example of this "Big Ass" branding is Big Ass Fans. Originally named the HVLS Fan Company, they rebranded after customers kept calling to ask about "those big ass fans". Founder Carey Smith leveraged the humor and slight controversy of the name to build a $500 million brand that now includes Big Ass Light and Big Ass Solutions. Media & Content Highlights