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The trigger leads to an action. According to the Fogg Behavior Model, for an action to occur, the user must have both the ability to do it and the motivation to do it. Habit-forming products make the initial action as simple as possible—like clicking a "Play" icon. 3. Variable Reward Hooked: How to Build Habit-Forming Products - A

Many founders make the mistake of building vitamins—products that are "nice to have." They offer marginal improvements but lack urgency. Painkillers, however, solve a specific, burning itch. They relieve a distinct pain point. Go to NirAndFar dot com / Hooked

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