The book you are looking for is titled How to Design a Logo: The Comprehensive Step-by-Step Guide to Creating Effective Logo Design and Visual Identity Systems , authored by Hadeel Sayed Ahmad Book Overview Published in 2022 by Jabal Amman Publishers

WHY: Exploring the strategic reasoning behind design choices to ensure they trigger the right emotions and memories.

Key Takeaways:

Authored by Jordanian strategic brand designer Hadeel Sayed Ahmad, this guide is designed for independent designers, in-house teams, and students. It moves beyond aesthetics to cover the "What, Why, and How" of the industry.

2. Memorability

A logo's job is to identify, not to explain. If a viewer cannot recall the logo after a quick glance, it has failed. Memorability is achieved through unique concepts and clean execution, not through complexity or flashy effects.