Libro Posicionamiento Al Ries Y Jack: Troutpdf Repack

Positioning is not about what you do to a product, but what you do to the mind of the prospect

Capítulo 5: El error del "fondo de cartera"

Uno de los conceptos más citados: las empresas mueren por intentar ser todo para todos. El posicionamiento exige sacrificio.

Chapter 3: The Positioning of Leaders

Leaders can maintain position by reinforcing the category, not just the brand. Avis’s “We’re number two, so we try harder” is dissected. libro posicionamiento al ries y jack troutpdf repack

Impact and Legacy

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