Mass Communication In India By Keval J Kumar Pdf Page

Write-up: Mass Communication in India — Keval J. Kumar (summary and key insights)

Overview

• Comprehensive Coverage: It serves as a one-stop resource for students, covering history, theory, law, and technology.
• Accessible Language: The writing style is lucid and student-friendly, avoiding unnecessary jargon.
• Socio-Cultural Focus: The book treats media not as an isolated industry but as an institution deeply embedded in Indian society, politics, and culture.

Short takeaway

• Keval J. Kumar’s Mass Communication in India is a foundational, India-centered primer that maps the historical growth, institutional structures, and social roles of media while highlighting ongoing tensions between public service ideals and market forces, and the challenges posed by technological and political change.