LinkedIn's Video Launch: In August 2017, LinkedIn launched native video capabilities, allowing B2B professionals to share expertise through a more immersive, sensory-rich format.
Quality + Value: Users are moving away from overly polished "perfection" and gravitating toward authentic, high-quality content that provides real value. 🤖 AI & Personalization
OnlyFans has become a platform where creators can express themselves, connect with their audience, and monetize their content. The platform's subscription-based model allows fans to access exclusive content, including photos, videos, and live streams, in exchange for a monthly fee. Creators like Eva Paradis and Yasmin Lee have leveraged this model to build a loyal following and generate revenue.
On-the-Fly Content: Embracing raw, "on-the-fly" content and non-fiction storytelling became more effective than highly polished, traditional ads.
: Roles in customer service were migrating to social media platforms, as brands began using Facebook Messenger and live video for immediate client interaction. 🔗 Industry Spotlight Key 2017 Development Career Impact Native Video Launch Professionals started using video for personal branding. Stories vs. Snapchat Boosted demand for "ephemeral content" managers. Watch Feature Increased the need for long-form video strategists. content ideas for a specific platform or tips on how to transition into a social media management Social Media Jobs: 6 Roles to Explore - Coursera