In his 1973 book, The Nature of Human Values , social psychologist Milton Rokeach
Rokeach developed self-confrontation as a change technique: rokeach m 1973 the nature of human values pdf
Rokeach divided the human value system into two interconnected categories: Wiley Online Library In his 1973 book, The Nature of Human
Stability and Change: While values are relatively stable, Rokeach conducted experiments showing that making individuals aware of inconsistencies in their value rankings could lead to measurable, long-term changes in their opinions and social behaviors. Applications and Resources The pattern reveals a person’s value system
The RVS consists of 36 values that individuals are asked to rank in order of importance to them as "guiding principles in their life". 1. Terminal Values (The "Ends")
How to score: Rank order (1 = most important, 18 = least important). There are no right or wrong answers. The pattern reveals a person’s value system.