Pdf - Smart Brevity

You're looking for features of "Smart Brevity PDF"!

• Don't bury the lead. Start with the conclusion.
• Bad: "After reviewing the data from Q3, we have determined that..."
• Good: "Q3 revenue exceeded targets by 12%."

Headline Check: Ensures subject lines are under 60 characters. Smart Brevity Pdf

"I hope this email finds you well. As you know, we have been working on the Q3 marketing strategy for several weeks now. After reviewing the analytics from the previous quarter, it appears that there may be some opportunities to improve our ROI. I was thinking that maybe if we shifted our budget away from social media and towards SEO, we might see a slight increase. Please let me know your thoughts when you have a moment." You're looking for features of "Smart Brevity PDF"

Examples (short rewrites)

Original (wordy): “We are writing to inform you that the project will likely not meet the originally planned deadline due to unforeseen delays that have occurred in procurement.”
Smart Brevity: “Status: Delay — Procurement issues push deadline to May 12. Next: expedite vendor approval by Apr 20.” Don't bury the lead

How to Convert an Old PDF to Smart Brevity

| Instead of… | Do this… | | --- | --- | | 10 pages of narrative | 1–2 pages of bottom-line-up-front (BLUF) | | Passive voice ("It was decided…") | Active voice ("We decided…") | | Long data tables | 3 bolded insights + a link to raw data | | A conclusion at the end | A "What you need to do" box at the top |

Page 3: The Before/After Transformation

This is the most valuable part of any Smart Brevity PDF. Show a "bad" example versus a "Smart Brevity" example.