Ben Settle - Email Players 1 - 15 [upd] 〈2026 Update〉

Ben Settle’s Email Players newsletter is an offline, paper-and-ink publication that teaches business owners how to double their sales through a mixture of direct response copywriting, psychological analysis, and aggressive daily emailing.

Settle posits that the death of a business lies in the "bland middle." He attacks the corporate obsession with "brand safety" and being liked by everyone. In these pages, he introduces the idea that if you are not offending someone, you are not interesting to anyone. Ben Settle - Email Players 1 - 15

While popularized by others, Settle’s take on the "show about nothing" style of emailing is masterfully covered in the 1-15 sequence. He demonstrates how to keep readers hooked on your personality so that the "sell" feels like a natural part of the conversation rather than an intrusion. Why the 1 - 15 Sequence is a Game Changer Ben Settle’s Email Players newsletter is an offline,

• Episode 1-5: The early episodes feature interviews with prominent email marketers, including discussions on list building, email copywriting, and relationship-building with subscribers.
• Episode 6-10: Ben talks to guests about advanced topics like segmentation, automation, and optimization, providing actionable tips for listeners.
• Episode 11-15: The later episodes dive deeper into specific strategies, such as using humor in email marketing, crafting compelling subject lines, and leveraging user-generated content.

A personal failure.Each story is bridged seamlessly into a product pitch. 3. Subject Line "Curiosity Loops" The goal of the subject line is strictly to get the click. Use blind curiosity (e.g., "The 'stinky' secret to sales"). Avoid "how-to" headlines that give the value away for free. 4. Training Your Audience Episode 1-5 : The early episodes feature interviews

: Teaches exactly what to write in your first message to bond new subscribers to you instantly and build "unbreakable trust". The Product Plug : Instructions on how to plug products or services in every single email without sounding obnoxious or turning people off. The "Email Players Playbook"

Part 1: The Context – Who is Ben Settle and Why "Email Players"?

Before dissecting the first 15 issues, you need to understand the man.

Core Themes of Issues #1–15

1. The “Enemy” Framework

Before #1, Settle was known for the "Settle Sizzle"—using a shared enemy to create us-vs.-them bonding. But these early issues codify the strategy. In issue #3, he dissects how a chiropractor used “Big Pharma” as an enemy to boost open rates by 300%. In #7, he reveals why most “hate mail” is actually a sign you’ve found a profitable enemy.